about us

PartnersFirst: the next generation
in custom affinity credit card programs

Most banks offer the same basic credit card program to all their partners. PartnersFirst is different. We can deliver highly relevant programs to increase member loyalty and generate meaningful revenue.

We’re an affinity partner, not just an affinity provider

The best marketing opportunities lie with your own members. That’s why we work with you to develop a credit card program that truly reflects what’s unique about your business or organization. Which means you can offer custom credit card benefits that your members will actually use.

Break through the clutter of cookie-cutter credit card programs

With PartnersFirst, you get a credit card that stays top-of-wallet. And the more it gets used, the more you and your members enjoy the benefits:

  • Enriched membership experience
  • Improved member loyalty
  • Expanded revenue

Bring our expertise to your affinity credit card program

PartnersFirst is part of Western Alliance Bank Corporation (NYSE: WAL), one of the nation’s fastest-growing financial services companies, with over $4.5 billion in assets. Let us help you grow your affinity card program.